Gated Content / E-Book
Tradeshow Checklist
The Project
I was tasked with coming up with a creative solution to finding a creative way to generate and capture leads - so I looked inward. The agency had a bevy of expertise when it came to the animal health industry, so I worked closely with content to create a very useful, insightful guidebook to navigating and maximizing a tradeshow for someone in the animal health sector.
Design wise, I approached it with the goal of making it a landmark agency branding piece - something that stood as a guidepost for future internal branding. With a simple, modern design, pattern play, and an art direction choice to make all photography subject-focused, the ebook looks sleek and the message is easily absorbed.
The ebook would be published to the agency’s site, and made accessible after a submission of user data. Marketed thru paid and social channels, the gated ebook methodology proved to be effective.
